A Belgium events company that hosted League of Legend get togethers approached me to design a logo for them.
They wanted a something that was both friendly and appealing to people of all ages.
The logo is a play on words not only referring to Baron Nashor, the most powerful neutral monster in the game, but also jam, referring to the get-together. Thus why you have the baron Jam in the jam jars.
The eyes in each bottle represents Baron’s eyes. The different coloured jars references the teams that play against one another.